Media Kit 2026 · UK-based YouTube creator

IQ Workshop

Making things. Solving problems. Telling the truth.

Fix it or make it, don't bin it. Practical builds for makers who want to design and make their own solutions, from CAD and custom PCBs to 3D printing and CNC.

CAD software PCB design 3D printing CNC machining Arduino & ESP32 Repairs & DIY
Since 2016
Publishing maker content
120+ videos
A deep, searchable back catalogue
10 years live
Livestreaming and live events
85%
of viewers are men aged 25–44
Who I am

A maker who figures it out on camera

I'm Steve, a maker, builder and problem solver based in the UK. IQ Workshop exists because I got fed up being told replacement parts don't exist, that something isn't serviceable, or that the answer is to buy a whole new unit.

I work from a small attic and a shed on a real-world budget, and I show the whole process, failures included. My viewers see professional-grade tools made approachable, and leave thinking "I could do that".

My audience

Hands-on makers who buy tools and parts

75%
Aged 25–34
The core of the audience, with a further 10% aged 35–44.
US-led
Global, English-speaking
The US is the largest market, followed by India, the UK, Germany, Australia and Canada.
Search
Intent-driven viewers
People looking for answers to a specific build or repair problem, so videos keep working long after release.

Audience data from YouTube Analytics, last 90 days. Full, current channel analytics are shared with partners on request.

Why partner with IQ Workshop

Your product, used in a real build

Honest reviews

I cover strengths, limitations and what didn't work, which is exactly why viewers act on what I recommend.

Projects, not unboxings

Products earn their place inside finished builds, showing your audience what they can actually make with them.

Long-tail search value

Videos rank for the specific terms your customers are already searching, and keep delivering for years.

Live and in the community

Ten years of livestreaming, and regular coverage of major UK maker events: live broadcasts, floor walkthroughs and vendor conversations.

Brands and creators I've worked with
Alibre
CAD software partner, supporting reviews and a full CNC machine build series
Ex Machina Engineering
Creator collaboration: designing and building a CNC machine from scratch
Being an Engineer
Livestream with podcast host Aaron Moncur
Coming up

Ready-made slots for your product

CNC machine build series
A from-scratch CNC build in collaboration with Ex Machina Engineering. Natural fit for electronics, motion, CAM and tooling brands.
KiCad PCB series
Breadboard to custom PCB, factory order, then assembly on my pick and place machine. Built for PCB makers and component suppliers.
Jazz Bass build
A Fender-style bass designed in CAD and cut on the new CNC. Crossover reach into woodworking and music.
Off-grid hydroponics
3D printed parts, a custom control PCB and solar power. Reaches maker, gardening and off-grid audiences.
Partnership options

Simple, transparent rates

Integrated mention
£100–£150

A 60–90 second segment within a regular video, plus description link.

Dedicated video
£300

A full video built around your product, with description link and pinned comment.

Partnership bundle
From £500

A dedicated video plus an integration in a related series. Two placements, two audiences.

Affiliate partner
Product supplied, honest review, commission link across relevant videos. A low-risk way to start.
Event coverage
Brand feature across live event streams and floor walkthroughs. Price on application.
How it works
Turnaround
3–4 weeks from product arrival.
Your review
One check for factual accuracy before release. Opinions and conclusions stay mine.
Disclosure
Clearly labelled as an ad under UK ASA rules, with YouTube's paid promotion flag on.
Payment
50% on agreement, 50% on publication.

Let's build something together

Bespoke arrangements welcome.